How to Spot a Travel Scammer in 2025

Traveling offers incredible experiences, but it also presents risks—one of which is falling victim to travel scams. From fake vacation deals to fraudulent travel agents, these scams can ruin plans and leave travelers out of pocket. Being aware of common red flags and learning how to protect yourself can help you avoid becoming a target. One striking example of a modern travel scam involves a woman named Ashleigh Louise, who used social media platforms like Twitter and Clubhouse to carry out a confidence scam that affected several people.

The Ashleigh Louise Confidence Scam

In recent years, digital platforms have not only connected people but also created opportunities for scammers. The Ashleigh-Louise(AL) Scam is a prime example. She gained trust within social media circles, particularly on Clubhouse, a popular social audio app. Over time, she convinced more than seven people from Twitter to send her money for what appeared to be a legitimate opportunity—a luxury trip to Jamaica.

Ashleigh claimed that the trip was part of a brand partnership with British Airways. Using her apparent social influence and charm, she persuaded her victims to contribute financially, promising them a slice of a glamorous getaway. It wasn’t until two years later that the victims realised the trip was completely fabricated. The situation escalated when the victims banded together and publicly called her out on Twitter, exposing the scam to a wider audience.

This incident is a cautionary tale of how scammers can prey on trust, social connections, and the allure of exclusive experiences.

Common Types of Travel Scams

1. Fake Travel Deals: Scammers often advertise ridiculously cheap flights, accommodations, or vacation packages. Once you pay, they vanish, leaving you without the promised trip.
2. Fraudulent Travel Agents: Posing as legitimate agents, scammers may offer personalised services. They disappear after receiving payment or provide fake tickets and reservations.
3. Vacation Rental Scams: You may come across beautiful listings for holiday rentals at unbeatable prices. After payment, you find out the property doesn’t exist, or the owner never agreed to rent it.
4. Confidence Scams (like AL’s): These scams rely on building personal trust. The scammer may pose as a friend, influencer, or fellow traveler and create a compelling story to lure in victims.
5. Phishing Emails: Scammers may send emails that appear to be from well-known travel brands, offering special deals. Clicking on links or providing information can compromise your data.

Tips to Stay Safe from Travel Scams

1. Research Thoroughly: Always research travel deals, agents, and vacation rentals. Look for reviews, verify credentials, and cross-check information on trusted platforms.
2. Book Through Trusted Sources: Use well-known travel agencies and platforms. If a deal seems too good to be true, it likely is.
3. Avoid Unsolicited Offers: Be wary of offers that come out of the blue, especially from strangers on social media.
4. Check for Secure Payment Methods: Never pay by wire transfer or gift cards. Use credit cards or trusted payment systems that offer fraud protection.
5. Verify Partnerships: If someone claims to be working with a reputable brand (like British Airways in AL’s case), contact the brand directly to verify the partnership.
6. Trust Your Instincts: If something feels off or overly rushed, take a step back. Scammers often use pressure tactics to force quick decisions.

Final Thoughts

Travel should be about creating positive memories, not dealing with financial loss or betrayal. While scams are increasingly sophisticated, staying informed and vigilant can help you avoid them. The AL case reminds us that even in trusted communities, there can be bad actors. By sharing stories, raising awareness, and supporting one another, we can create safer environments for travelers everywhere.

If you follow me on twitter (yes I still refuse to call it X), then last summer you saw my tweets/spaces regarding the scammer. If you haven’t and feel compelled to read it search through these hashtags on twitter #TreacherousLiar #SurvivingAP #GastricBandit and #RisesfromtheAshes.

Have you encountered a travel scam or know someone who has? Share your story and help others stay safe!